details inside out by G-STAR RAW

Leighton Road has been invaded with fashion force! From Jack Wills to the other end of the road, across I.T hysan comes G-STAR RAW ‘s flagship store in Hong Kong. G-Straw RAWs philosophy has always been ” Just the Product”. The luxury denim for the streets with raw untreated denim as a wearable and desirable material. After this visit, I had witness the distinctive shapes and 3D thinking of denim in G-Star RAW jeans. Adding on, the brand collaborated with Vincent Gallo, Gemma Arterton and Magnus Carlsen for their latest Ad Campaign.

My first impression of G-STAR RAW was a very cool denim and clothes brand, but after Sarah’s introduction I changed my mind. While Sarah was doing a presentation about G-STAR RAW’s jeans, surprisingly she was flipping the jeans inside out. I noticed the great amount of detailed stitching and craftsmanship in the jean’s interior.

Every stich and curve of the jeans were calculated. The small tags, patches and inner metal jean buttons made each pair of jeans special and unique.

The store had a chill vibe with high tables and stools. It was somewhat like a lifestyle studio x store.

Out of the all beauty of jean washes, I had a treat to pick out my very first pair od G-Star RAW denim.
I had such a fun time picking out my perfect pair with the staff’s friendly customer service!

Do go check out the jeans and cool store at:
77 Leighton Road, Leighton Centre, Shop G13,14

Stay tune for my outfit with G-Stat RAW denims:)